![]() "Either before school or after school you were going to get a bag of chips and the only one you were going to get was Flamin' Hot," says Tirsa Farah, co-owner and chef at Tirsa's Mexican Cafe in Los Angeles, California. This fan culture helped make Flamin' Hot Cheetos resilient to attacks by food regulators who object to artificial dyes and high-calorie cornmeal. Singer Katy Perry dressed up as a Flamin' Hot Cheeto for Halloween in 2014. These puffy and pungent snacks have been featured in rap songs, YouTube challenges, TikTok cooking videos, clothing, jewelry, and a variety of food dishes with roots all over the world. Whether or not the Flamin' Hot Cheetos origin story is a legend, what matters most is how this fiery snack has been embraced, repurposed, and re-interpreted by legions of fans. "We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity in the test market." ![]() "None of our records show that Richard was involved in any capacity in the Flamin' Hot test market," Frito-Lay said in a statement. ![]() It's also being made into a movie by actress and producer Eva Longoria.īut last month, the Los Angeles Times published allegations that Montañez fabricated his role in the snack's creation. Richard Montañez, the self-proclaimed inventor of Flamin' Hot Cheetos, has a memoir out this week called Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive. ![]()
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